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Online Marketing Search Engine Optimization |
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"Ok, Ok, Great.
Your Web site is up & running.
Now, how do you get
Customers to visit?"
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If your Web site is not near the top-of-the-list--or at least in the first three to five pages-it's 'nowhere' as a search return. It is NOT how many Search Engines you submit to, but how high your site ranks with regards to the 'keywords / key phrases' searchers will typically use to find about your products and services. If these 'keywords / key phrases' are not used properly with the major Search Engines, your site might as well be invisible to them. Worse yet, if few prospective customers visit, the investment you have made in building and upgrading your Web site will not yield dividends. 'Search Engine Optimization' can maximize your Web presence-increasing traffic- making your Web site a 'top search return' on the leading search engines. For example, Perillo Tours' multi-million dollar broadcast and print 'offline' advertising was the only medium driving traffic to its Web site. Presently the Search Engine Optimization program we created continues to drive thousands of information seekers to discover Perillo's vacation packages and travel offerings. As the growth of the Internet continues, the ability to effectively market your Web site as a top search return becomes vital. Today, Online marketing is of equal importance to your site's content/navigation/and interactivity. Search Engine Optimization-is simply not just 'Meta-tag facilitation and submission' -It involves very intricate work (as follows). This is the reason our program delivers extraordinary results. Key Words / Key Phrases We work with our clients to determine the appropriate 'key words / key phrases'--most likely to be used by when seeking information about the scope of their products and services. Hallway' & 'Doorway Pages Using 'key words / key phrases' -we create 'hallway' & 'doorway pages' that mirror our clients' Web site(s) and provide a seam-less entry for site visitors. Doorway pages are created for each of the 'key words / key phrases' which fulfill the exact requirements of each of the leading Search Engines. Each doorway page is created to have a consistent treatment for look and feel-and, to mirror the pages in our clients' existing Web site. Our work resides on client's server In this way our clients maintain full control. Unlike competitive services where the program is retained 'elsewhere'-meaning that customers are relegated to receipt of performance data secondhand-and held hostage to receipt of traffic reports. We offer the proven ability to deliver the best of both worlds-strategic URL marketing counsel-and the proven performance of an online marketing program for high rankings on leading Search Engines and Online Directories. |
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